Access Infinity

Access Infinity sought to stand out in the crowded exhibition space of ISPOR Europe, with pharma marketing that would cut through the noise. The brand needed a vibrant, impactful campaign that showcased its digital solutions while cementing its authority as a thought leader in AI adoption within market access and HEOR (Health Economics and Outcomes Research). The objectives were clear:

• Drive meaningful leads

• Launch new digital tool ‘Evidence Library’

• Reinforce brand authority as AI leaders in the industry

The team were open to ideas: trusting our Think Big philosophy to craft something fun, memorable, and engaging to a sophisticated, data-driven audience, while building on the superhero theme we’d established for its website.

We delivered a bold campaign that fused creativity, storytelling, design, and interactive elements. In addition to refreshing the brand’s exhibition stand to maintain the superhero theme, we took a bold approach to traditional brochures: writing three superhero-themed comic strips, each tailored to a specific audience persona and showcasing NURO, Access Hub, and Evidence Library as solutions to key industry challenges. We ensured easy distribution to the right personas at the ISPOR event by weaving specific job titles into each cover’s summary.

To connect offline engagement to online interaction, QR codes on the back covers linked to our interactive superhero quiz. Serving as a fun lead-generation tool, we created copy for this quiz, encouraging market access professionals to discover their superhero alter ego. By leading users through their most pressing challenges, the results matched them to the best product to help them, encouraging conversions.