hoomph rebrand and website

Full rebrand and website transformation.
Deliverables
Brand workshop
Brand identity
Content
Content creation
Brand guidelines
UI & UX design
Web development
Digital marketing

hoomph is a HR consultancy for technology, biotech, gaming, the creative industry, and beyond. More than a service provider or crisis coordinator, hoomph’s specialism lies in its partnership approach to HR: becoming part of the team to drive growth for ambitious businesses. Formerly e-volveHR, they needed a rebrand that truly communicated the immersive and future-focused nature of the company, including a new website, tone of voice, and creative designs.

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The challenge

Having originally supported e-volveHR with comms and media relations, we quickly ‘diagnosed’ that there were multiple e-volveHRs in the HR space. To stand out in the industry, a new brand identity and proposition was vital to differentiate from other consultancies, both visually and in its copy.

To coincide with the rebrand, a fresh, flexible, and dynamic website that truly communicated the brand’s unique expertise and approach was necessary to align with the new identity. Not only did it need to be visually compelling and engaging, but also highly functional, with a focus on user experience and responsiveness to boost performance, SEO visibility, and attract more people.

Our solution

Beginning with our brand workshop, we dived deep into e-volveHR to redefine its mission, vision, and values. We recognised that e-volveHR was more ‘future focused’ than other HR companies, getting to grips with the businesses and people they work with, rather than simply doing the ‘tick-box’ tasks. So, we proposed a new brand and website, which we kicked off while managing and maintaining a comms strategy. Taking the leap to a new name was a huge move for the brand, but necessary.

We renamed it hoomph (humans with oomph), designing a vibrant new logo with an ‘O’ that can adapt to different shapes to reflect the company’s creative industry niche, as well as the varied people and personalities they help.

We implemented this fresh brand identity across the new dynamic website, which was redesigned using powerful CMS Statamic for enhanced user experience, maximum flexibility and performance, and easy manageability.

Creating a unique brand name that you can find a URL for is very challenging these days. So it was great to develop a name that was not only very different, but also carried real meaning while perfectly capturing the bold and fun nature of the business – particularly Lisa and Sarah. The new name really helped us inject the energy and vibrancy into the overall brand identity too, clearly demonstrating how hoomph does things differently to everyone else operating in this sector.

Doug Main

Creative director, The Bigger Boat

Working with The Bigger Boat on our rebrand project was so refreshing. They were able to dig deep into our DNA, and get to grips with who we are and what we stand for as a business. The new brand has really captured our essence, and I think this is partly down to us working so closely with TBB and embracing the creative process.

Lisa Hallawell

Co-Founder and People Director, hoomph

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The Bigger Boat
Suite 7, The Watermill
Wheatley Park
Mirfield, West Yorkshire
WF14 8HE

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