Below deck: September 2024

Mr Beast’s leaked guide to Youtube success, Visualsoft’s festive marketing tips, and the reveal of the UK’s Best Workplaces lists (featuring us) have been on our crew’s agenda this month. Grab a cuppa and dive into your monthly insights.

UK's Best Workplaces: We made the list!

You may remember back in April, when The Bigger Boat became an official Great Place To Work (GPTW). Now, we’ve earned a spot on the UK's Best Workplaces in Advertising, Media & Marketing 2024 list – the gold standard of employer awards in our sector.

The research-backed GPTW Trust Index© employee survey asked employees to comment on how their company supports their work-life balance, sense of fulfilment, job satisfaction, psychological safety, and financial security. Evaluations also included an assessment of how well the organisation was able to deliver consistency of their employee experience across all departments and seniority levels. 

Compared to a UK average of the sector, employees at the UK’s Best Workplaces in Advertising, Media & Marketing:

• Feel they “receive a fair share of the profits made by the organisation” (68% vs 45% average).

• Agree “we have special and unique benefits here” (83% vs 47% average).

• Feel “people are encouraged to balance their work life and their personal life” (92% vs 61% average).

• Say “this is a psychologically and emotionally healthy place to work” (90% vs 61% average).

• Say “I want to work here for a long time” (86% vs 67% average).

At The Bigger Boat, we're not just colleagues; we're a supportive community that celebrates each other's successes, shares in each other's challenges, and always has each other's backs. Our sense of humour, inclusivity, and commitment to excellence make us more than just a workplace – we're family.

Thank you to all our incredible team members for making this achievement possible. And to those considering joining our crew, we can't wait to welcome you into our Great Place to Work!

Alice MacLaverty, content writer, The Bigger Boat

How to sleigh your golden quarter

Visualsoft has released their insight report ‘Make Golden Quarter 2024 shine’, packed full of research findings and recommendations to ensure your festive season – comprising Black Friday, Cyber Monday, and Christmas – is as successful as possible. Here’s a roundup of the key takeaways:

• Many shoppers are planning to spend more on gifting this year than in 2023, especially if given access to the right products, at the right time, with the right flexible payment options.

• Shoppers are influenced by seasonal messaging like nostalgia, value, and discounts, as well as through direct engagement and via digital and social channels.

• Spontaneous and undecided buyers can be nudged towards the buying line with targeted messaging, curated items, and bundles.

• Marketers should adopt best practice across every engagement function now, ready to ring in changes in time to reap rewards in the months ahead.

• The power of ensuring the right ecommerce solutions and partners are in place shouldn’t be underestimated, as this helps retailers and marketers gain insights, automate processes, and personalise offerings to deliver exceptional shopping experiences.

Grace Lenihan, account director, Scriba PR

Leaked: The foundations for Mr Beast’s YouTube empire

A leaked internal document from Mr Beast's production team has given a fascinating glimpse into how Jimmy Donaldson (Mr Beast) has built his YouTube empire. The 36-page onboarding PDF, allegedly written by Donaldson, outlines key strategies for creating successful content. 

In the document, MrBeast emphasises that the primary goal is to make the best possible YouTube videos, focusing on metrics like click-through rates, viewer engagement, and retention. He also stresses the importance of “A-Players,” which he defines as employees who are obsessive, results-driven, and innovative. The Youtube titan also shares his creative process, stressing authenticity and excitement, with content being treated as ‘critical components’ for success. A must-read if video content is your bag.

Lauren Boyles, junior social media manager, Scriba PR

News just in from LinkedIn

LinkedIn's employee content sharing feature, Employee Advocacy, is to gradually discontinue its LinkedIn Pages My Company tab, the Employee Advocacy tab, and the curator admin role, from November 2024. However, data from your company's Employee Advocacy can be retained by exporting ahead of the deadline next month.

Here's what you need to do:

• Access your page admin view

• Click 'Analytics' in the left menu

• Select Visitors, Content, Followers, Competitors, Leads, or Employee Advocacy

• Click the Export button on the upper-right corner

• Select a timeframe and click the Export button

• The XLS file will be available to view once downloaded

Discover more about the update.

Lucy Crayton, account manager, The Bigger Boat