New client onboard: virtualDCS

Joining our roster of technology clients, we’re delighted to welcome virtualDCS onboard at The Bigger Boat. Let’s dive into the details…

Maximising impact with a results-driven PR retainer

For our new client, we’ve been tasked with gaining all-important coverage, raising brand awareness, and positioning the company as the true expert that it is, all through a monthly PR retainer. virtualDCS provides leading cloud services, specialising in disaster recovery and backup solutions to ensure business continuity. 

Recognising the rapid evolution of the cloud sector and its players, virtualDCS has consistently distinguished itself through its commitment to innovation. While many managed service providers (MSPs) offer cloud services, virtualDCS sets itself apart with a relentless pursuit of cutting-edge solutions tailored to meet the evolving needs of modern businesses today.

With The Bigger Boat, virtualDCS aims to amplify its voice in the industry. Unlike previous experiences with other agencies, The Bigger Boat crew’s wealth of technical knowledge will ensure virtualDCS's innovations are effectively communicated to the broader market. This strategic alignment promises to elevate virtualDCS's profile and solidify its position as a genuine leader in cloud services.

What's next for virtualDCS and The Bigger Boat?

We’ll provide a full PR and media relations service, including:

• Company news announcements – drafting press releases, conducting media research, pitching to journalists, and monitoring for coverage. 

• Reactive comment activity – keeping track of breaking news, strategically newsjacking topical stories, offering client expertise to journalists. 

• Feature articles – pitching, securing, and drafting interesting, timely, and expert-led thought-leadership pieces.

• Reporting – monitoring coverage, industry news, and trends, as well as reporting on PR activity and competitor analysis using our new, intuitive PR tool. 

Richard May, CEO at virtualDCS, commented:

“We are thrilled to work with The Bigger Boat as we embark on this new PR journey. The team’s proven expertise in navigating the complexities of the cloud sector aligns perfectly with our commitment to innovation. This collaboration will not only enhance our visibility but also ensure that our cutting-edge solutions are effectively communicated to the broader market. We believe that The Bigger Boat's deep understanding of our technical landscape will play a crucial role in solidifying our position as leaders in cloud services.”

Ellie Byrne, media relations manager at The Bigger Boat, said: 

“We are excited to work with virtualDCS and help the business share its innovative cloud solutions with a wider audience. Our team’s technical expertise and strategic approach to media relations will ensure virtualDCS's unique value proposition is clearly communicated. We look forward to elevating its profile and establishing the brand as a genuine thought leader in an increasingly saturated market.”

Want to know more about our PR and media relations services? Get in touch.