News and insights • Posted on 18 November 2024

One brand: Scriba PR becomes TBB

June 2023 heralded our acquisition of Scriba PR, a Huddersfield-based public relations agency renowned for its innovative approach and sector-specific knowledge, particularly in areas such as technology, manufacturing, and textiles. Now, as part of our integrated approach, its expertise is cemented under one brand and working with the rest of the TBB crew.

This strategic move – the two brands becoming one – marks the evolution of TBB into a truly integrated agency, enhancing our ability to offer a comprehensive suite of marketing and PR services from our office in Wheatley Park, Mirfield. Here, we delve into the details of our journey to becoming one brand and explain how this will benefit our clients.

The power of integrated marketing

As TBB approaches its 15th anniversary in February 2025, we celebrate this significant milestone with a renewed commitment to delivering exceptional, integrated marketing solutions. Our PR experts will continue their outstanding work as a growing department of TBB, ensuring all our clients benefit from a seamless blend of PR and marketing services.

This new chapter brings a host of benefits for the companies we serve, transforming how we deliver value and drive business growth. Here’s how our clients stand to gain:

Fully holistic marketing solutions

We ‘diagnose’ before we ‘prescribe’, meaning our suggested strategy and marketing activity is always directed by each client’s specific challenges and business objectives. And, with our combination of marketing expertise and PR prowess, clients can now access the full range of recommended services under one roof. This unified approach allows for cohesive and consistent marketing strategies, ensuring every aspect of a brand’s communication is aligned and impactful.

Enhanced collaboration and creativity

The integration fosters closer collaboration between our specialists in content, PR, digital, and social media marketing. This synergy unleashes greater creativity and innovation, resulting in more effective and engaging campaigns that resonate with target audiences.

By adding PR and media relations to our digital, social media, and content marketing writing expertise, we can engage with audiences even more effectively across every channel to better influence brand awareness, advocacy, and purchasing decisions. Thanks to close collaboration between experts, our marketing strategies are truly integrated, with consistent and harmonious messaging across all mediums.

Streamlined communication

Alongside continuing to benefit from the streamlined communication that came as a result of the acquisition, clients will now have a single point of contact for all marketing needs. This simplification enhances efficiency and ensures all aspects of a client’s marketing strategy are coordinated and well-executed.

Strategic vision and expertise

The Bigger Boat’s founders, Andy McCaul, Doug Main, and Lee Boothroyd, will continue to lead as owner-directors, supported by our senior management team. This strengthened crew brings a wealth of experience and strategic vision to the table, ensuring our clients receive top-notch guidance and support to achieve business objectives.

Robust industry knowledge

Our team’s diverse expertise across various sectors – including technology, healthtech, property, and fire safety – means we can offer niche, tailored solutions that address the unique challenges and opportunities within each industry.

Celebrating milestones and looking ahead

Recent clients we’ve welcomed aboard – such as 21 Degrees, Rising Tide AI, virtualDCS, EDNX, and Aptvision – highlight the market's growing demand for comprehensive marketing strategies. These wins underscore our capability to deliver integrated services that drive real results.

As we move forward, we remain committed to our mission of providing unparalleled marketing solutions. Our goal is to build lasting relationships with our clients, helping them cut through the complexities of modern marketing with confidence and success. 

With the end of the Scriba brand and this, The Bigger Boat's next chapter, there’s a new era of opportunities and marketing excellence in play. Together, we’re more equipped than ever to deliver innovative, effective marketing strategies that drive business growth.

If you want to keep up to date with the crew, don't forget to sign up to our newsletter to benefit from digital marketing expertise, as well as exciting opportunities to improve your business' performance.

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