Brand strategy
A clearly unique strategy that connects you with your customers.
Once we have completed your brand workshop, we can get started on honing your brand’s unique personality and characteristics.
We will create your brand voice and brand essence, and develop a unique brand strategy to map out how we will gain that all-important emotional connection to your customers. All the while, we’ll be conducting market research, competitor analysis and holding internal ideation sessions to bring us nearer your brand story.
As well as forming the basis of our creative brief, this can often act as an internal ‘call to arms’ and unite your staff with one consistent, powerful message. We’ll also investigate which channels your brand should be using and outline exactly how we’ll interact with your customers on the chosen ones.
News and insights
A rebrand to reflect luxury
We were recently tasked with rebranding Mirri, a world leading supplier of metallic paper and board.
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Marketing in a recession: Strategy and spend
Here, we evaluate how all this affects marketing, and explore what you could be doing differently to ensure your marketing strategy achieves healthy results.
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