Brand tone of voice

Take a minute to consider some iconic film quotes. Would they have reached the same level of fame using generic language and a flat tone of voice? Your brand is your character, and it’s not just what you say, but how you say it that sets you apart from your competitors.

After all, visuals are only one half of the story. Not only should your brand’s look and feel be unique, how you talk to your customers should be too. Your brand tone of voice can cut through the noise and create a deep connection with your customers in a way that design alone can’t. By seamlessly intertwining this with your brand visuals, we’ll help you create a distinguished identity that is more than the sum of its parts. 

Not sure where to start? Our content and brand experts can help you define your tone of voice, before building out tone of voice guidelines to ensure that everyone involved with your brand’s written word is on the same impactful page. Whether passionate or considered, rebellious or pleasant, your consistent brand tone of voice should reflect your brand’s personality, gain your audience’s trust and stick in their heads for all the right reasons.