Paid search

Paid search or pay-per-click (PPC) is a keyword-based advertising platform – whether it’s Bing or Google, the principles are the same. A user searches for a keyword you bid on, you pay for them to click through from your ad to your website. There’s a multitude of different ad types available with pros and cons to each. Costs can vary wildly depending on your product, service and the market. We’re here to guide you through that and avoid wasted marketing budget.

With paid search, you are in control of the type of user that visits your site. More relevant traffic, means more sales or leads for your business. Paid search is extremely measurable and easy to set up, yet it’s very sophisticated. There is a vast array of ad types across platforms with solutions for local business to international brands. It can be complicated to implement and manage effectively, so to get the best return on investment, we’d always recommend using a PPC agency to manage campaigns. 

The Bigger Boat has a fantastic track record as a paid search agency. Our expert team has 15 years’ experience in Google Ads and is an approved Google Partner, specialising in shopping and search campaigns. We are trusted to manage tens of thousands of pounds in advertising each month for companies throughout Yorkshire and the UK, as well as those based internationally. 

Google and Bing regularly release new ad formats and ways to optimise and extend their existing ones. We live and breathe paid search, so we’re always looking at new options and regularly have update calls with Google to discuss features.