Organic social

Organic social is about nurturing connections and building relationships.

What is organic social media?
Used to help grow social media presence, organic social often acts as the foundation of any social strategy. It’s authentic content created and posted for free to the various social media platforms. Organic social media mainly serves to connect with customers via an additional touchpoint, establish brand identity and personality, and build out a social community.

Our social experts ensure brands cut through the noise and post valuable, meaningful content to resonate with their audiences on the platforms we know they’re most active. But it takes considered strategy, in-depth audience understanding and a great deal of community management.

Research.
You wouldn’t buy a car without a test drive – and we wouldn’t jump in the driving seat of your social media until we understand the relevant platforms you need to lead on. Research is key. We need to understand precisely who your audience are and where they’re active, as well as review your industry and competitors moving within it. We provide a thorough competitor analysis and devise your target audience.

Audit.
Once we know where we are heading, we need to make sure our accounts look the part. As part of our audit, we ensure your social media platforms are primed to work competitively and engage with the right people.

Strategy and planning.
We use data insight, audience understanding, buyer personas and social listening to enable your brand to shine on social media. You can be confident we’re reaching out to the right people at the right time, and on the right platforms.

Content and asset creation.
Your content should be engaging, provoking and shareable – it’s not always easy to get it right in the eyes of your audience. Our expert writers and designers create attention-commanding content and compelling visuals that resonate with audiences and add to brand superiority.

Reporting on key metrics.
No two social media strategies are the same – our clients may have varying objectives, making reporting and measurement of effectiveness all the more important. We use advanced tools, audience insight and data analysis to drill deep into the performance of your social media marketing – reporting in an easy-to-consume manner and better informing ongoing strategy.

Community management.
It doesn’t end there. Social media marketing isn’t something you can plough some time into and then sit back and watch your following grow. We need to listen to the internet, engage your audience, provide customer service and answer their questions and nurture great customer relationships. This is community management and it all works towards building trust, authority and brand reputation within these social circles