Customer journey workshop

Without a clear roadmap for your customers, your business can miss out on massive untapped opportunities. And when any weak point in your customer journey can send a potential lead elsewhere, it’s all the more vital to anticipate every step in advance.

Before we advise anything, we fully unpick your business challenges, objectives, and audience impact in a customer journey workshop. In other words: we diagnose before we prescribe. First, we help you identify and understand your key audience segments in an immersive, half-day session. Together, we’ll deep dive into each customer’s unique journey, from discovery to post-purchase. This includes their pain points, challenges, content consumption habits, decision-making roles, and opportunities to build a successful brand and boost sales.

All of this informs the overarching strategy we recommend, guiding you on where to best allocate your budget – be it a branding project, content and PR, or paid search. By thinking like your customers, knowing exactly where to find them (and precisely what they need), we can improve their journey and ensure they stay with you.