Data validation
To make a real impact with audience research, you need to separate meaningful insights from misleading assumptions.
By combining qualitative research findings with raw numbers, you can accurately measure how effective your customers’ moments of truth are and, in turn, formulate clear, targeted improvements. Let’s say a B2B software company notices a drop in demo requests despite strong website traffic – only by cross-referencing high bounce rates with good search volume for features not highlighted on the page can they spot content gaps and rectify them. The result? More demo requests and qualified leads.
This might sound intimidating, but it doesn’t have to be. Focusing on key metrics including social listening, share of voice, search data, and web analytics, we’ll help you gather, clean, analyse, and visualise key findings, empowering your team to make more informed marketing decisions backed by hard facts. Then, we track and refine continuously, optimising every touchpoint and driving maximum ROI.
News and insights
Customer journey mapping: A guide
Customer journey mapping is a powerful tool brands can use to understand and evolve the customer journey. Discover how to leverage this technique.
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The psychology of marketing: Getting to know how your customers think
Here, we discuss the psychology of marketing and show how, by implementing simple principles, you can better entice your consumers and make your brand stand out.
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