Stakeholder research

While internal perspectives are invaluable for context, your stakeholders can offer a goldmine of knowledge as to the needs, perceptions, and mindset of your market. By blending hard numbers from quantitative research with these qualitative insights, we can paint a complete picture, rooted in reality, and ensure our recommendations address actual customer experiences.

So, how do we achieve this? We glean insights from key stakeholders – including members, non-members, and lapsed members – through a mix of face-to-face interviews, video calls, and surveys, uncovering subtle, often overlooked factors driving behaviour and decision making. By understanding what’s working, what’s not, and where the greatest opportunities lie, we can prescribe targeted strategies that will resonate with your customers and drive tangible results.